Online time usage is increasing, and digital marketing continues to receive more of the marketing budget. One of the best methods to increase your digital return on investment is to invest in your strategy. A well-defined approach cuts down on waste, gives your job more concentration, and builds on what is already effective.
Tips to enhance a compelling digital marketing strategy:
1. Examine your findings after exploring the environment
Before planning, ensure that you understand all the pieces of the chessboard. It would be better to have a discussion with all internal stakeholders to carve out a clear outline of goals and to clarify any pertinent queries that you may have, such that everyone is on the same page.
- Examine how your client’s business performed. Analyze their performance over the previous year to start. Analyze your data to find out what worked and what didn’t, and why.
- Entering the digital world, it is unlike setting up any brick-and-mortar store. Therefore, you should evaluate your competitors. Since what they are doing is all online and public, there are tools, such as Spyfu and Semrush, to assist you in evaluating their strategy.
- Discover more about your clients. Utilize Facebook Audience Insights, a free service provided by Facebook, to learn more about the size, demographics, activities, and interests of your audience. Another free tool to view popular search terms and historical search patterns is Google Trends.
2. Crafting Your Strategy
Create a clear plan of action based on your objectives and preferred methods. You may coordinate your plan by using the GSOT strategy framework, which stands for goals, strategies, objectives, and tactics.
Too frequently, firms begin their execution but find it difficult to determine whether they are seeing benefits. Every investment you make should have a defined KPI that serves as your yardstick for success. Set benchmarks after that. Your goal serves as your baseline.
3. Showcase The Value Proposition
“What’s in it for me?” Before you present your plan, you must respond to their “What’s in it for me?” question if you want your stakeholders to support your digital marketing strategy. Therefore, it is essential to emphasize each element’s unique advantages before presenting your proposal to convince them of the value your plan has, for their business. A good example would be to include how your methods might raise website traffic or increase brand awareness.
One response to “Improving Your Digital Marketing Proposals”
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Hi Ash,
Firstly, your writing style and the way you’ve structured the post is pretty neat. It’s highly readable, and you address your target audience directly, which is a plus.
However, I did notice that your argument lacks sufficient evidence. You may also want to present statistics to highlight the significance of the digital marketing market, as the rest of your blog post lacks supporting sources. The advice you provide seems reasonable, but it lacks substance without additional references or data.
Furthermore, you suggest a series of steps for your audience to follow, but the advice appears more like a collection of tips rather than a cohesive step-by-step plan. Additionally, you’ve overlooked crucial aspects of a digital marketing strategy, possibly due to inadequate research.
While you mentioned researching the client, you haven’t addressed the importance of understanding the target audience. Without insights into their potential customers, it’s challenging to convince clients of the effectiveness of proposed ideas.
You have a compelling topic and can present your ideas in a well-structured manner. However, I would recommend conducting more thorough research, including reading and listening to relevant lectures, to enhance the content of your blog significantly. Putting in this extra effort will undoubtedly help your blog meet the requirements of this course and provide more substantial value to your readers.
Cheers bro,
TimoLikeLike
K.ASH MARKETING 
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